A new market. New payment questions.
A checklist of issues to review before international expansion.
Start with the sales model
Establish who sells, who pays and who receives the funds. Distinguish your own sales from a marketplace model and partner settlements. A customer’s location alone does not describe the entire model.
Map the requirements
Review business, consumer protection and service requirements with the appropriate specialists. The payment provider should confirm which countries and business activities it supports.
Match the methods
Select methods based on customer needs and confirmed availability. Consider not just payments, but also refunds, confirmations and data reconciliation.
Structure your currencies
Define the currencies used to display prices, collect payments and settle funds. Plan how your business will cover local costs and compare revenue across markets.
Set launch criteria
Document the readiness conditions: an approved contract, working tests, exception handling, reporting and operational responsibilities. Starting sales should be a decision based on verified conditions.